The Best Way to Launch your Startup

The Best Way To Launch Your Startup | Startup School (opens in a new tab)

1. When to launch and why ?
2. 1-line descriptions (strong one line company descriptions)
3. Types of Launches

Putting out a product in its earliest stage will help you understand,

Are users will to use the product at it earliest state ?

• Are users will to pay for this product ?
• Are users are willing to use the product even at its unpolished state ?

Worst Case Scenario: No one sees your product

(solution) Launch again, LAUNCH and ITERATE (untill you have a core of users)

Start out by making 100 users really happy, rather than a lot more users only a little happy. If everything you do works, then you're not taking many risks and probably aren't innovating either.

• Paul Buchheit

Things to do, before launching your product

Create a short memorable description

Best way to start is start with your company name and what you do ? Get to the point

This type of description are not good for people who are busy (specially people who get pitched many times) and have small attension span.

A better description is STRAIGHT FORWARD.

Adding multiple meaning less marketing speak, to their pitches

Example:

It has zero informational content about what it actually does.

Don’t Ramble

ML-driven is technical term, better use “Personalized”

X for Y

BETTER OFF Describing the problem that you are solving ?

How to write a pitch:

• Descriptive

• Conversational

• No jargon

• No preamble

• Concise

Why launch continuously?

• A/B test your short pitch (help you refine your idea)
• See how users respond to your product
• Launching to different audiences

Types of Launches

• Silent launch

• Friends & family launch

• Stranger launch

• Online community launch

• New feature/product launch

• Social media/bloaaer launch.

• Request access launch

• Pre-order launch

• Press launch

Silent Launch

• Domain name

• Company name

• Short description

• Contact information

• Call to action

Friends & family launch

• Watch them use the product
• Take feedback
• You may not get the full and honest feedback (don’t be in this stage for too long)

Stranger launch

DOORDASH (MVP build in few hours) after listening to problems faced by a store owner.

Online community launch

Bookface (opens in a new tab)

Good way to get first users, early feedback, friendly community of founders